Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Prepare dinner held an hourlong all-hands assembly through which he told employees that the company needs to win in AI, based on Bloomberg’s Mark Gurman.

The assembly got here after an earnings name through which Prepare dinner informed buyers and analysts that Apple would “significantly” increase its AI investments. It appears he had an identical message for Apple workers, reportedly telling them, “Apple should do that. Apple will do that. That is type of ours to seize.”

Regardless of launching a wide range of AI-powered options previously 12 months underneath the Apple Intelligence umbrella, the corporate’s promised upgrades to its voice assistant Siri have been significantly delayed. And Prepare dinner appeared to acknowledge that the corporate has fallen behind its opponents.

“We’ve hardly ever been first,” he reportedly mentioned. “There was a PC earlier than the Mac; there was a smartphone earlier than the iPhone; there have been many tablets earlier than the iPad; there was an MP3 participant earlier than iPod.” However in his telling, that didn’t cease Apple from inventing the “trendy” variations of these merchandise.