TikTok launches ‘TikTok Pro’ in Europe with built-in charity program

TikTok is launching a new version of its app known as “TikTok Professional” in Germany, Portugal, and Spain. The app options TikTok’s new “Sunshine Programme,” which permits customers to help charitable organizations.

Customers can earn ‘digital sunshine’ by inviting others to affix and by interacting with charity-related content material, equivalent to liking or reposting movies, following charity accounts, or trying to find charitable causes. They will then use this digital sunshine on a charity, after which TikTok will make a donation to the group.

It’s value noting that the content material on TikTok Professional is similar as that on the common TikTok app, as reported by Social Media Today. The distinction between the brand new app and the usual app is that TikTok Professional doesn’t have any live-streams, procuring options, or advertisements.

TikTok says the concept behind the brand new app is “to allow folks in Europe to help charitable organizations whereas discovering partaking and entertaining TikTok content material.”