Mirror founder Brynn Putnam to unveil her new startup at Disrupt 2025

Seven years after unveiling Mirror at TechCrunch Disrupt 2018, Brynn Putnam is returning to the stage the place all of it started. The serial entrepreneur who turned a health idea right into a $500 million acquisition by Lululemon will debut her newest enterprise at TechCrunch Disrupt 2025 at San Francisco’s Moscone West in October.

Putnam’s path from that breakthrough Disrupt second to immediately is a narrative of very sensible timing. Mirror, the related health machine that introduced boutique exercise lessons into houses, launched simply because the pandemic created unprecedented demand for house health options. The timing proved so prescient that Lululemon acquired the corporate for $500 million simply two years after its Disrupt debut.

Now Putnam is betting on one other cultural shift — the rising need to disconnect from screens and reconnect with household and buddies in particular person. Her new firm, nonetheless working in stealth mode, is creating client gaming {hardware} designed to carry individuals face-to-face relatively than isolate them behind particular person units.

“We’re about to enter a golden age of {hardware},” Putnam recently told TechCrunch at one in all its investor-focused StrictlyVC evenings, pointing to the convergence of mature show applied sciences, inexpensive elements, and AI capabilities that make new kinds of interactive units attainable.

The brand new enterprise represents a shift in priorities for Putnam. The place Mirror was about particular person efficiency and self-improvement, her newest venture focuses on shared experiences and strengthening relationships. She describes it as utilizing know-how not as the first expertise however as an enabler for higher human connections.

Drawing inspiration from Nintendo’s philosophy of utilizing “withered know-how with lateral pondering” — mature, inexpensive elements mixed with revolutionary experiences — Putnam is following the playbook that made Mirror profitable. Reasonably than pushing technological boundaries, although, she’s specializing in creating compelling person experiences with confirmed {hardware}.

The gaming area represents a pure subsequent step for Putnam, who constructed her popularity on understanding how tech can inspire habits change. Her boutique health studios taught her the right way to create partaking group experiences, classes she utilized to Mirror’s digital lessons and now to gaming situations that encourage face-to-face interplay.

Lerer Hippeau, the enterprise agency that led Mirror’s $3 million seed spherical, has already participated in a extremely aggressive funding spherical for Putnam’s new firm, signaling sturdy investor confidence in her potential to determine and capitalize on client tendencies.

The timing additionally aligns with a broader resurgence in client {hardware} investing. After years of give attention to enterprise software program and AI infrastructure, buyers are exhibiting renewed curiosity in consumer-facing {hardware} that may leverage AI and mature element ecosystems to create new classes of units.

Putnam’s look at Disrupt 2025 comes as TechCrunch celebrates its twentieth anniversary, and attendees may be assured we’re bringing collectively the most important names in tech to share insights on the way forward for innovation.

In the meantime, for entrepreneurs and buyers watching client tech tendencies, Putnam’s return to the Disrupt Stage will provide an opportunity to see how one of many class’s most profitable current founders is positioning for the following wave of innovation. Don’t miss it. Register now for Disrupt 2025 to see what Brynn Putnam unveils subsequent, and save as much as $668 by September 26, 11:59 p.m. PT.

The tech epicenter of the 12 months runs October 27-29 at San Francisco’s Moscone Heart.

For an Investor Cross that features entry to the StrictlyVC occasion at Disrupt — plus unique perks — click here to learn more and secure yours.