Fyre Festival 2 is coming, and it already sounds bananas (and not in a good way)

Billy McFarland is again with Fyre Pageant 2. Scheduled to happen in Isla Mujeres, Mexico from Could 30 to June 2, tickets simply went on sale, starting from $1,400 to a very brazen $1.1 million — although no artists have been confirmed, and McFarland himself isn’t positive if he can legally depart the nation to attend, as he told the Right now present Monday morning.

It’s definitely surprising. Again in 2017, McFarland masterminded a wildly profitable viral marketing campaign for Fyre Pageant, promising an ultra-luxurious music occasion within the Bahamas. Influencers flocked to put it on the market, however when visitors arrived, they discovered FEMA tents, sad cheese sandwiches, and no working water. The debacle turned a defining second of influencer tradition gone fallacious, immortalized on Instagram. (Misplaced within the mayhem was Fyre Pageant’s authentic objective: to advertise Fyre Media, McFarland’s “Uber for the performing arts,” a platform connecting occasion organizers with musicians.)

McFarland’s ineptitude landed him in jail for fraud, and whereas the phrases of his 2022 launch might forestall him from touring internationally, don’t be shocked if folks once more purchase what he’s promoting. Advertising can overcome rather a lot, with folks desperate to be a part of a motion, even when it means getting burned twice.