Former DreamWorks CEO Jeffrey Katzenberg co-leads $15.5M Series A for AI video ad platform

DreamWorks co-founder Jeffrey Katzenberg’s enterprise fund WndrCo co-led a $15.5 million Series A round for Creatify, an AI video advert platform.

Creatify’s AdMax platform makes use of AI to rapidly generate dozens of video ads, that are geared towards social media advertising and marketing — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to form its output.

Tech business titans have been bullish on AI promoting. Meta CEO Mark Zuckerberg not too long ago spoke about his ambitions to automate all of promoting with an AI advert instrument, which might take a look at 1000’s of adverts on Fb, Instagram, and Threads customers.

This diploma of automation could appear drastic, however it’s not a foregone conclusion. Whereas Katzenberg has been an leisure business govt since earlier than DVDs had been invented, his bets are usually not at all times appropriate — he was additionally the founding father of Quibi, the brief video platform that infamously raised $1.75 billion and shut down six months later.