Ford to reveal more about its new low-cost electric vehicles on August 11

Ford is ready to disclose extra details about its upcoming low-cost electrical autos at an occasion in Kentucky on August 11. And the corporate is speaking a really large sport: CEO Jim Farley said Wednesday that the announcement is “a Mannequin T second” for Ford.

Farley made the feedback after Ford revealed its electrical automobile division posted a lack of round $1.3 billion within the second quarter of 2025. Gross sales of the corporate’s prime two EVs, the F-150 Lightning and the Mustang Mach-E, are declining, all whereas issues are trying more and more powerful for electrical autos underneath the second Trump administration.

Farley first revealed that Ford had a skunkworks workforce creating a low-cost electrical automobile in February 2024. As TechCrunch first reported, the hassle is being led by former Tesla executive Alan Clarke, and the workforce is brimming with talent from firms like Tesla, Rivian, Apple, and Lucid Motors.

The corporate has been intentionally obscure about any specifics, however has admitted that the primary automobile to be constructed on this new low-cost platform will be a mid-size pickup truck set for launch in 2027. Ford has mentioned it should construct “a number of automobile kinds — for each retail and industrial clients” on the platform, and that these autos will characteristic “personalised digital experiences.”

Cheaper fashions might assist Ford, however 2027 continues to be a great distance out.

Whereas there are principally no mass-market electrical autos accessible within the U.S. at or underneath $30,000, that probably received’t be the case when Ford’s secretive EVs hit the market in two years. Tesla has mentioned it should begin promoting a stripped-down (and probably smaller) Mannequin Y SUV later this 12 months. Common Motors is bringing back the Chevy Bolt next year. And Jeff Bezos-backed startup Slate Auto is placing its personal low-cost electric pickup on sale as early as late 2026.