Substack brings new updates to livestreaming as it increases video push

Over the previous yr, Substack has significantly expanded its video instruments for creators, evolving from a platform primarily devoted to newsletters. On Wednesday, Substack announced new options aimed toward serving to publishers develop and promote their livestreams. 

The current replace permits creators to share clips of their reside movies on Notes, and Substack will notify them in actual time in regards to the efficiency. This manner, publishers can decide which clips they need to add to different platforms, akin to YouTube Shorts, to succeed in a wider viewers. If creators join their YouTube accounts, the highest two clips can be uploaded to their Shorts channels.

The brand new characteristic is at the moment accessible on the iOS app and can be accessible on Android subsequent week. Substack makes use of AI to create quick spotlight clips from video recordings.

Moreover, when customers schedule a livestream, Substack robotically creates promotional property to share on Notes, YouTube, and different social channels, saving publishers effort and time. 

One other helpful however small addition is the power to ask visitors by way of e-mail or SMS, which is useful for followers who don’t have a Substack account.

The brand new replace comes on the heels of Substack introducing audio-only livestreams and a scrollable video feed. Substack rolled out reside video capabilities to all publishers earlier this yr.