Apple says EU represents 7% of global App Store revenue

Practically per week after Apple introduced big changes to the App Store due to the European Union’s Digital Markets Act (DMA) guidelines, the corporate mentioned that the market represents 7% of its world App Retailer revenues.

The corporate’s chief monetary officer Luca Maestri mentioned that the financial affect of those modifications will rely upon selections made by builders to undertake completely different methods.

“Quite a bit will rely upon the alternatives that shall be made. Simply to maintain it in context, the modifications utilized to the EU market, which represents roughly 7% of our world app retailer income,” he mentioned in reply to an analyst’s query.

Due to DMA, Apple has to permit different app shops and let builders to make use of third-party fee processors. The corporate plans to cost a core tech fee if an app crosses 1,000,000 annual downloads throughout completely different app shops.

Amid these modifications, Apple famous a report quarter for App Retailer revenues. The corporate’s general companies income was $23.1 billion with an 11% soar year-on-year.

Apple continued its narrative of defending the App Retailer and its fee ecosystem by saying that it supplies the most effective privateness and safety. CEO Tim Prepare dinner emphasised that the corporate will fall in need of offering the most effective expertise to customers due to these modifications.

“If you concentrate on what we’ve completed through the years is, we’ve actually majored on privateness, safety, and usefulness. And we’ve tried our greatest to get as near the previous when it comes to the issues which are — that folks love about our ecosystem as we will, however we’re going to fall in need of offering the utmost quantity that we may provide, as a result of we have to adjust to the regulation,” he mentioned.

Within the EU, Apple additionally needed to open up the browser ecosystem by permitting different browsers to make use of their very own engine as a substitute of WebKit. When customers begin their iPhones after updating to iOS 17.4, the corporate will present a splash display screen to allow them to decide a default browser.