Apple launches a new app for tracking sports scores

Apple at this time is constant its funding in sports activities and subscriptions enterprise with the launch of a new app for iPhone customers, Apple Sports activities. The app will supply sports activities followers entry to real-time scores, stats, and different details about their favourite groups and leagues, whereas introducing competitors to different sports activities rating aggregators on the App Retailer.

Initially obtainable within the U.S., U.Ok. and Canada, the app will embody data on the next leagues: MLS, NBA, NCAA, NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League, and Serie A. Apple says extra leagues will turn out to be obtainable over time, together with the MLB, NFL, NCASF, NWSL and WNBA for his or her upcoming seasons.

Picture Credit: Apple

With the app, customers will be capable to customise their scoreboards to comply with their favourite groups, leagues, and tournaments, and change between varied sections, like play-by-play data, group stats, lineup particulars and stay betting odds — the latter, nevertheless, can optionally be turned off by the consumer within the settings, Apple notes.

Picture Credit: Apple

Whereas the app itself is free to make use of, it might probably assist Apple direct prospects to its different subscription choices in stay sports activities, by way of its Apple TV app the place customers can watch stay video games from Apple and their different apps. The corporate has been investing in its sports activities enterprise over the previous a number of years, inking partnerships with Major League Baseball, with a 10-year streaming deal that started in 2023. Final yr it additionally started offering the MLS Season Pass by way of the Apple TV app, for $14.99 per thirty days. As well as, Apple TV offers a multiview feature for sports activities viewing, for watching issues like Friday Night time Baseball, Main League Soccer matches, and MLS and MLB stay reveals.

Sports activities will help Apple to develop its providers income, which hit a record of $22.3 billion within the fourth quarter, encompassing areas of Apple’s enterprise together with Apple TV+, Apple Music, iCloud, the App Retailer, promoting and extra.

Apple Sports activities is obtainable in English, French, and Spanish and requires iOS 17.2 or later to obtain and run.