Figma acquires AI-powered media generation company Weavy

Design platform Figma stated at present that it has acquired AI-powered picture and video technology firm Weavy. The startup will be a part of Figma underneath a brand new model known as Figma Weave.

Figma stated that 20 individuals from Weavy will be a part of the corporate, however didn’t disclose the valuation of the deal. The Tel Aviv-based startup was based in 2024 and raised $4 million in a seed spherical in June led by Entrée Capital, with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.

Figma stated that Weavy will exist as a standalone product for now and that, sooner or later, it is going to be built-in with the Figma Weave model, together with the remainder of the Figma platform.

Weavy’s internet instruments allow customers to mix totally different AI fashions and provide customers professional modifying instruments to create high-quality photographs and movies to be used in product mockups or model styling. Customers can edit these media generations with layer edits, regulate lighting, change colours, and angles via prompts to acheive the ultimate consequence they need.

Customers begin with a component like a immediate for a picture technology on an infinite canvas, take a look at outcomes from totally different fashions, decide one picture, and add one other immediate for video technology, and take a look at totally different outcomes produced by numerous fashions. At any level, customers can use the edit instruments to alter the look of a video. Designers may mix a number of prompts and fashions to get to the output they need.

The startup affords totally different fashions akin to Seedance, Sora, and Veo for video, and Flux, Ideogram, Nano-Banana, and Seedream for picture technology.

“This node-based method brings a brand new stage of craft and management to AI technology. Outputs may be branched, remixed, and refined, combining inventive exploration with iteration and craft. The Weavy staff has impressed us with the stability they’ve struck between simplicity, approachability, and energy. They’ve additionally created a software that’s only a pleasure to make use of,” Figma CEO Dylan Area stated in an announcement.

AI-powered design platforms are in demand to create media technology and design workflow capabilities. Earlier this month, AI search platform Perplexity acquired the staff behind the Sequoia-backed design platform Visual Electric. In April, Krea introduced that it had raised $83 million across various rounds from firms like Bain Capital, a16z, and Summary Ventures.